Financial Services Topeka, KS Investment, life insurance. Coach Craig Financial Company Topeka KS

We take care of your hard-earned money

Coach Craig is looking forward to introducing more Kansas clients to his team at Gameplan Financial LLC!

About Coach Craig

Craig grew up on the family farm in Iowa where his Dad taught him valuable lessons that translate to the Financial Professional world. Terms like Asset Allocation and Diversification were discussed as the family farm had dairy cows, beef cattle, pigs, and chickens. So the term not “putting all your eggs in one basket” made a lot of sense. The farm also produced different crops like corn, soybeans, and hay to feed the livestock. Following graduation from Iowa State University Craig moved to the Kansas City area. He and his wife Liz have three children who are deeply rooted in Kansas. Craig joined Aetna Retirement Services in 1997 and became a Certified Financial Planner in 2000. He joined Prudential in 2019 and has had a number of clients that have become personal family friends after having worked with Craig for two decades.

Financial Services Topeka, KS Investment, life insurance. Coach Craig Financial Company Topeka KS


They work with a variety of investments including stocks, bonds, Mutual Funds, CDs, and ETFs. Also, Coach Craig’s team works with clients having Life Insurance and Long Term Care insurance needs who have a variety of needs.

Disclosure & Licenses

Craig Friedrichsen offers financial planning and Rusty Ullery offers investment advisory services and programs through Pruco Securities, LLC (Pruco)(Member SIPC), under the marketing name Prudential Financial Planning Services [PFPS], pursuant to a separate client agreement. Offering insurance and securities products and services as a registered representative of Pruco, and an agent of issuing insurance companies.

GamePlan Financial is not affiliated with The Prudential Insurance Company of America and its affiliates, including Pruco. Other products and services may be offered through a non-Prudential entity. 1-800-778-2255.

GamePlan Financial and its representatives do not render tax or legal advice. Please consult with your own advisors regarding your particular situation.

Check the background of your financial professional on FINRA’s BrokerCheck.


  • Fixed Annuities: DC, IN, KS, MO( TX License #2620287)
  • Life Insurance: DC, IN, KS, MO( TX License #2620287)
  • Variable Annuities: DC, IN, KS, MO, TX
  • Securities License: AR, AZ, DC, IA, IN, KS, MO, NE, TX
  • Variable Life Insurance: DC, IN, KS, MO

TX License #2620287


Call Us Today!

If you are interested in creating holistic financial planning for you, we encourage you to give us a call to schedule a no-obligation, initial consultation with us. Call us today to learn more about our financial planning services.

GamePlan Financial proudly serves all families and individuals in Lawrence, Kansas, and the surrounding areas